I have recently been paying more attention to the lack of racial diversity in fashion advertisements and campaigns. It is especially easy to ignore this issue when more and more ads are being seen on quick platforms like Instagram in which people quickly scroll through their feeds without taking the time to look at the photos being shown.
Looking through my Instagram feed I noticed two fashion companies that especially lacked racial diversity in their choice of models: Kiel James Patrick (KJP) and Sherri Hill.
KJP is a quintessential New England brand that was founded by Kiel James Patrick and also now includes his wife Sarah Vickers (Patrick) – who also has her own blog (Classy Girls Wear Pearls). KJP’s Instagram is full of New England activities, locations, and total preppy-ness. Also rampant on the KJP Instagram are white people modeling their clothing and accessories. Take a look for yourself: KJP Instagram & Sarah Vickers Instagram.
If you venture onto their website you will find no person of color modeling their clothes. It is as if they do not want people of color wearing their clothes and accessories. Seen below:
Look at Sherri Hill’s Instagram and you will see a person of color maybe…. four times. These pictures are ones Sherri Hill reposts from girls wearing her dresses for prom; most of the Sherri Hill models are super skinny, white, blonde, and blue-eyed.
Today’s consumer wants to see how the average woman looks in these dresses. Sherri Hill needs to change their marketing because it is not going to be effective as more and more people realize the lack of diversity in race and size.
Take a look for yourself on Sherri Hill’s website